SCOTUS reserves registration for BOOKING.COM

The U.S. Patent and Trademark Office (PTO) rejected’s trademark application on the grounds that BOOKING.COM is generic.  In deciding whether a given “” term is indeed generic, the Supreme Court, focused on whether consumers “perceive that term as the name of a class or, instead, as a term capable of distinguishing among members of the class.”  In holding that “consumers could understand that a given ‘’ term to describe the corresponding website or to identify the website’s proprietor,” the Court rejected the PTO’s rule that combining a generic term with “.com” yields a generic mark.